Eco (460)

Consumers want to buy green despite crunch

62% influenced by eco concerns

12 March 2009 14:52 GMT / By Amy-Mae Elliott

Consumers still want to buy green, despite the current economic climate, and signs that overall consumer spending is down.

Research from the Carbon Trust Standard states that 62% of consumers say environmental concerns influence their purchasing decisions "the same as a year ago", with a over a quarter saying they now care more about being green than they did last year.

The data comes from a YouGov survey that quizzed 2000 consumers, two thirds of which said it's important to buy from environmentally responsible companies.

As far as electronic goods go, one in five consumers (20%) say their choice is influenced by companies' environmental reputation, with 5% more women than men admitting to be influenced by eco credentials.

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Eco, Carbon Trust Standard, Statistics