Richer Sounds acquires Empire Direct

19 February 2009 16:55 GMT / By Amy-Mae Elliott

Richer Sounds, a UK retailer of hi-fi and home cinema goods, has announced that it has acquired the Empire Direct brand and website from the bankrupt company's administrators.

In a statement, the 30-year-old company says that despite "challenging times", its business model has proved resilient to the downturn.

Richer Sounds management says it sees the purchase of the EmpireDirect.co.uk website from the administrators KPMG as "an opportunity to deliver their low-price business model and buying power to a greater number of customers".

Empire Direct went into administration last month - a casualty of the current economic slowdown due to slowing consumer spending and credit issues.

Richer Sounds will be inviting former Empire Direct customers to join its "VIP club" and is planning a package of benefits to include some warranty support, and credit via vouchers for un-expired EdXtra membership fees paid.

Full tags

Biz, Online, Websites, Richer Sounds, Empire Direct, KPMG, shopping