Sky claims HD shows can help depression

Subscription to satellite services is miracle cure for "downturn depression"


9 February 2009 14:05 GMT / By Amy-Mae Elliott

Sky claims that watching high definition television programmes can help improve the psychological well being of the viewer.

The astounding claim is being attributed to research conducted by Sky+HD and "renowned" psychologist and agony aunt Donna Dawson who you may have seen on UK Living TV's "Agony Hour" or during her ten-year tenure for Company magazine.

The claim is that with the UK suffering from "downturn depression" as a result of our economic woes, Sky says it has "proven" that watching HD telly can combat this gloom.

Dawson has created a "Happier Days TV Guide" that apparently identifies the "key visual factors that stimulate the brain, increase endorphin levels and release serotonin".

Programmes in the guide have been given an emotion-rating icon, such as "colour", "laughter", "music", "bonding", "escapism" and "inspirational" in order to highlight how each show can "help boost a viewer's mental well-being".

The Sky+HD "Happier Days TV Guide" can be downloaded from www.skyhappierdays.com.
Full tags
Home Cinema, Sky, HDTV, Statistics

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