Pure says in-car DAB demand high
"We encourage car manufacturers to offer the technology as standard"
5 February 2009 13:47 GMT / By Amy-Mae Elliott
Pure has announced that its "Highway" product, an in-car DAB adaptor, was the second best selling car audio product overall in 2008.
Citing data from Gfk, Pure says the little gizmo "transformed" the 2008 in-car DAB market by increasing it by over 300% in comparison to 2007.
"We are delighted that Highway has had such an impact on the car audio market in 2008, and all this through our traditional electrical retail channels and independents, not using any major specialist car accessory retailer", says Paul Smith, general manager of Pure.
"These positive sales show that there is clear consumer demand for DAB in the car and we encourage car manufacturers to offer the technology as standard to meet that demand".
Pure's Highway is available now at a retail price of £79.99.
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