amBX technology coming to PS3

New deal signed with Sony

5 February 2009 11:51 GMT / By Verity Burns

amBX has announced that it has finalised the details to provide its ambient light and effects toolset for Sony's PlayStation 3.

Originally conceived and developed for the PC, amBX technology delivers what the company describes as "real-world sensory experiences" through licensed amBX peripherals.

This means adding things such as light, colour, rumble and even air flow to the virtual worlds of video games, music, movies, internet and TV entertainment to help enhance your user experience.

The Tools & Middleware License agreement with Sony Computer Entertainment will allow amBX to develop its ambient experiences technology beyond the PC market for the first time, and target a more mainstream games market.

This follows on from late last year, when amBX launched a free SDK to encourage more hardware and entertainment developers to add the technology to their products.

"This is a major milestone in the development of amBX as a ubiquitous standard for entertainment sensory experiences", said Jo Cooke, chief marketing officer, amBX.

"amBX has already proved incredibly popular and successful within the PC games, music, movies and apps markets, and the Tools & Middleware License agreement with SCEI will allow us to bring amazing light, rumble, sound and air movement experiences to game users".

Full tags

Gaming, PS3, Sony, amBX