Woolworths to re-launch online
"Much-loved brand" will get new lease of life come the summer
2 February 2009 10:20 GMT / By Amy-Mae Elliott
Woolworths, the high street chain that closed down last month when it failed to find a buyer after going into administration with over £300 million debt, is to be re-born in the UK.
Woolworths will re-launch as an online-only store after the brand has been bought by a company called Shop Direct, that runs the Littlewoods Direct and Additions Direct chains.
Due to go live by the summer, the site will offer Ladybird children's clothing - a Woollies sub brand also bought by Shop Direct.
Chief executive Mark Newton-Jones of Shop Direct said the new online presence would mean Woolworths would be able to "stay at the heart of British retailing".
"Woolworths is a much-loved brand that engenders huge affection among British consumers and is an important part of the country's retail heritage".
PHONES
Nokia N900 mobile phone Will this revive Nokia's fortunes?
PHONES
PHOTOS: First ELSE hands-on Up close and personal
AUDIO
Vodafone Pocket-lint Gadget Awards date confirmed and tickets on sale Get your tickets today
Comments