22 January 2009 13:40 GMT / By Amy-Mae Elliott
3 has launched "3 on demand" mobile TV in the UK. 3 on Demand gives access to current live TV channels and mobile internet services from BBC iPlayer and Sky Mobile TV.The service includes 3's existing streaming TV channels (3 Live) alongside a "host of new content" such as MTV Cribs, The Hills and South Park.
With pause and play functionality users can pause the full-length episodes and continue watching where they left off.
3 says subscribers will pay between £0.99 and £1.99 for a week's access to On Demand TV episodes.
A 3 exec said: "3 on Demand can deliver a wide range of full length TV shows in a high-quality and flexible manner, 3 customers can now liven up their commute, watch shows with friends on the go or even access favourites around the house without being limited to the room with the TV". Phones, Mobile phone TV, Apps, iPlayer, Sky
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