ASA says it's fair to call 250MB "unlimited"

Comments

• What next - 250Mb as unlimited DSL ? Thin edge of the wedge. Posted by Adrian, UK
• So something is unlimited as long as most people would never reach that limit? That must mean olympic sprinters can run at unlimited speed, people over 7ft are infinitely tall and 120-year-olds live forever. Posted by Gerard Krupa, UK
• In my opinion, the use of the word 'unlimited' in cases when the vendors knowingly impose limits, even when they do make reference to the limit somewhere later in the description of the product, is fraudulent. If they're not sure exactly what the word means it's easy enough to find the definition by looking it up in the dictionary, yet these companies (like many other broadband suppliers) are able to use it to draw customers in, only to subsequently replace it with the exact opposite. They should not get away with it.
  
  The good news is that the ad wasn't exactly 'okayed' as this article suggests; the ASA did uphold part of the complaint, and as a result the advert should not be seen again in it's current form.
  Posted by LeeS, England