23 December 2008 9:48 GMT / By Amy-Mae Elliott
More than 10 million music tracks of the 13 million available failed to find a single buyer and were left "unsold" last year.Although the tracks aren't cluttering up a warehouse somewhere, the news is significant as it contradicts a popular economic theory about digital internet shopping catering for infinite niche tastes in a way that bricks and mortar retailers never could.
The theory, presented in the book The Long Tail by Wired's Chris Anderson, is being challenged by a new study by Will Page, chief economist of the MCPS-PRS Alliance, the not-for-profit royalty collection society.
The study revealed that for the online singles market, 80% of revenue came from around 52,000 tracks. For albums, of the 1.23 million available, only 173,000 were ever bought, meaning 85% did not sell a single copy all year. Audio, Music downloads, Statistics, Biz
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