Argos buys Alba and Bush brandnames
Budget brands sell well in stores
27 November 2008 10:39 GMT / By Amy-Mae Elliott
Argos has acquired the intellectual property rights to the Alba and Bush trademarks from consumer electronics distributor Alba, that will now change its name to Harvard.
The £15.25 million cash deal saved the brands, as Alba was set to end the supply of Bush and Alba branded products that include TVs, DVD players and audio goods.
It's reported that Argos decided to acquire the two brands, as they sell well in its stores.
A spokesperson for Argos said: "The trademarks are household names with very strong heritage, which have high awareness and purchase frequency with Argos customers".
GAMING
UPDATE: Russia has not banned Modern Warfare 2 "No Russian" provokes anger
CAMERAS
Next-gen Flip camcorder to boast Wi-Fi EXCLUSIVE: Cisco buy-out sees networking functionality added to popular range
CAMERAS
Canon PowerShot S90 digital camera How much fun can you pack into a compact?
Comments