ASA upholds 3's complaint against T-Mobile
More misleading ads in the mobile phone industry
20 November 2008 9:25 GMT / By Amy-Mae Elliott
The Advertising Standards Authority has banned recent T-Mobile adverts on the basis of them being misleading.
Brought to the ASA's attention by rival operator 3, the ads were part of T-Mobile's "You won't find more minutes for £30. Guaranteed" campaign.
3 said the ads were misleading, as its Mix & Match 1100 tariff, which offers up to 1100 voice minutes for £27, is more competitive.
T-Mobile argued that 3's plan was not comparable but the ASA was having none of it and has told T-Mobile that the press ad and brochure must not appear again in their current form.
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