Ricoh to install "green" billboard in Times Square

Powered by the wind and sun

Ricoh to install

18 November 2008 13:32 GMT / By Katie Scott

Camera manufacturer Ricoh is to make a statement by installing a $3 million billboard in Times Square.

The news - the billboard will be powered entirely by wind and solar, explains the New York Times.

And if there's not enough sun or wind, all of the 16 floodlamps that will shine on the unit will simply turn off.

But, as one blogger cleverly pointed out, wouldn't it have been more environmentally friendly not to have made the billboard in the first place!

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Comments

  • It would be more environmentally friendly to walk and not drive and live how cave men did. The whole point is to be able to advertise, drive, manufacture, and everything else we currently do, but do it in the most environmentally way possible. I think Ricoh is setting the pace for companies around the world... Posted by Boston Mass, united states

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