RIM to offer PAYG BlackBerrys
"BlackBerry in a box"
5 November 2008 11:23 GMT / By Amy-Mae Elliott
RIM is planning to offer its BlackBerry smartphones on a pre-paid, or pay as you go basis, a report suggests.
Traditionally RIM's BlackBerrys - even more consumer aimed models - have been offered on contracts due to the nature of the push email subscription.
Offering the devices on a non-contract basis would open up the market for RIM to include pay as you go consumers - over 50% of mobile phone users.
This would also target people on a limited budget, or those who cannot get credit approval for a monthly contract as well as those who just don't want to opt for a lengthy contract.
The Canadian company is said to be mulling two options, one is offering a full-price device in addition to a pre-paid cards for services and calls, the other is dubbed "BlackBerry in a box" that would give the user one year's access to RIM's services.
Said to be due to launch next year, we'll keep you informed as and when more information in revealed.
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