Microsoft puts PC kiosks outside Apple store

Battle of the brands

Microsoft puts PC kiosks outside Apple store. Software, Microsoft, Apple, Vista, Biz 0
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3 November 2008 12:35 GMT / By Amy-Mae Elliott

Microsoft is said to be using "guerilla tactics" in its marketing attempts to boost Vista after Apple's recent bashing of the brand.

Microsoft is apparently placing its PC "kiosks", complete with staffers, outside Apple stores, as this image from AppleInsider reader Tom shows.

"It's a ... booth where you can record your own I'm a PC video", Tom reports. "This is outside the Apple Store, Bullring, Birmingham, England."

The videos referred to are part of Microsoft's new campaign that sees the company searching for "real" PC users to appear in their new "I'm a PC" adverts.

Users are being asked to record their own short videos or clips to showcase "what kind of PC they are and helping Microsoft tell the story of what it really means to be a PC user".

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Comments

  • Why would apple not tell their landlords in the malls that if they don't like them allowing a competitor to bushwack their customers outside their own door. If you had a clothing store in a mall and your biggest competitor put a kiosk right in your entrance like this thing, wouldn't you be upset with mall management for letting them? They should threaten to withdraw the store - I think the malls benefit more from AppleStores than vice versa. Posted by Ross, Canada
  • Ross: Why would Apple 'run' If they are truly not afraid of Microsoft? Posted by JNH, USA

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