French MacBook launch lost in translation

"Perfectly stupid"

French MacBook launch lost in translation. Hardware, MacBooks, Apple 0

16 October 2008 11:46 GMT / By Amy-Mae Elliott

It seems even a company as apparently flawless at marketing as Apple can make mistakes.

Following the recent MacBook announcement, the welcome page of the French Apple site held a rather major faux pas.

A slogan meant to say "perfectly designed" in French, thanks to what's thought to be an encoding error, came out reading "perfectly dumb".

Con is translated as "dumb, stupid, idiot" where "conçu" is the word Apple wanted to use to describe their new notebooks.

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