Sega Condemned 2 ads banned

Nine complaints prompts ASA action

Sega Condemned 2 ads banned . Gaming, ASA, Sega, Xbox 360, Biz 0

19 September 2008 14:08 GMT / By Katie Scott

Ads for the gore-fest that is Sega's Condemned 2, have been banned following on from complaints from members of the public.

The two ads were being aired post-9pm and post-11pm respectively.

They has been given the go-ahead by Clearcast, which is itself licensed by Ofcom to pre-approve adverts.

But now the ASA has received nine complaints from members of the general public, and has opted to get Sega to pull the ads.

The complaints included the comment that the ads were too violent to be aired at any time, even after the watershed, whilst others said they found the ads distressing.

The watchdog itself says the reason is that the adverts contained "scenes of violence including a man punching another on the floor and blood splattering on the screen as a man was beaten with a club".

It added: "The scenes were filmed from the view of either the assailant or the victim ... The ad ended with a close-up of an eye, surrounded by blood, looking through a spy hole".

Sega has responded by simply stating that the ads reflect the content of the game, which has an 18 rating.

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Comments

  • Post 11pm & us adults of the world still cannot watch this. F**king nanny state. Posted by dom, UK
  • This is the right decision - adverts don't announce their content before showing and not everyone want to see this sort of thing randomly coming out of their telly between programmes. You can't choose what ads are sent into your house during your viewing.
    If you like these kind of games you check the mags, game shops etc... for info or get messages/emails from sites etc. There are plenty of ways to promote a game to the right audience these days. TV is too general for these things.
     Posted by Nicky, UK
  • i like this game but i would like it more if you made it more scary i mean to me its not that scary its meant to be scary but it is a load of shit to me and could you please make online better because in the condemned 2 online is shit i mean you have a pipe or a brick and your opponent has a assult rifle or shotgun. Posted by Josh Kellie, Liverpool United Kingdom

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