ASA says Vodafone ad too fast
30-word disclaimer delivered in less than 8 seconds
10 September 2008 14:24 GMT / By Amy-Mae Elliott
Vodafone has got a ticking off from the Advertising Standards Authority again, this time for a radio advert.
Following a complaint from a listener, the ASA has upheld the complaint and ordered that the telecoms company drop the commercial.
The ad was for a package of unlimited calls, text messages and internet access that apparently ended with a woman's voice delivering a 30-word disclaimer in less than 8 seconds.
In its defense, Vodafone said the voice had not been speeded up and was no faster than comparable adverts.
The ASA said: "We concluded that, because they were delivered too quickly, the important terms and conditions were not clearly audible and the ad could mislead listeners".
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