ASA says Vodafone ad too fast

30-word disclaimer delivered in less than 8 seconds

ASA says Vodafone ad too fast. Biz, Mobile phone industry, ASA, Vodafone 0

10 September 2008 14:24 GMT / By Amy-Mae Elliott

Vodafone has got a ticking off from the Advertising Standards Authority again, this time for a radio advert.

Following a complaint from a listener, the ASA has upheld the complaint and ordered that the telecoms company drop the commercial.

The ad was for a package of unlimited calls, text messages and internet access that apparently ended with a woman's voice delivering a 30-word disclaimer in less than 8 seconds.

In its defense, Vodafone said the voice had not been speeded up and was no faster than comparable adverts.

The ASA said: "We concluded that, because they were delivered too quickly, the important terms and conditions were not clearly audible and the ad could mislead listeners".

Related
Full tags
Biz, Mobile phone industry, ASA, Vodafone
UK Shopping
Amazon.co.uk, play.com, pixmania.co.uk, Currys.co.uk, Dixons.co.uk, 7dayshop.com, ebay.co.uk
US Shopping
Amazon.com, bestbuy.com, ebay.com

share Subscribe to RSS feeds email story save story print story pdf

Comments

(Will not be published)

  (Next time sign in to bypass captcha)

Latest in Biz

Latest on Pocket-lint

Top 10 Broadband

Compare 50+
broadband packages

Home Broadband »

Pocket-lint poll

Q. Do you use the same password for everything?

Vote YES Vote NO

» LAST TIME
When asked Do you check emails, twitter or surf the internet in the loo? 65% said yes and 35% said no

About Pocket-lint

Pocket-lint is your one stop shop for gadgets, technology and consumer electronics, bringing you the low-down on the latest televisions, cameras, phones, GPS and much more. Whether it's learning about what's hot in the world of Apple, finding out about the latest home cinema kit from Samsung and Sony or merely seeing what not to buy, we have you covered. So check out our reviews, news, comment, hands-on photo galleries and videos. Enjoy.

Top products

tip us on news

reviews hub

Rss feed

Follow us on Twitter