ASA says Vodafone ad too fast
30-word disclaimer delivered in less than 8 seconds
10 September 2008 14:24 GMT / By Amy-Mae Elliott
Vodafone has got a ticking off from the Advertising Standards Authority again, this time for a radio advert.
Following a complaint from a listener, the ASA has upheld the complaint and ordered that the telecoms company drop the commercial.
The ad was for a package of unlimited calls, text messages and internet access that apparently ended with a woman's voice delivering a 30-word disclaimer in less than 8 seconds.
In its defense, Vodafone said the voice had not been speeded up and was no faster than comparable adverts.
The ASA said: "We concluded that, because they were delivered too quickly, the important terms and conditions were not clearly audible and the ad could mislead listeners".
PHONES
Nokia N900 mobile phone Will this revive Nokia's fortunes?
PHONES
PHOTOS: First ELSE hands-on Up close and personal
AUDIO
Vodafone Pocket-lint Gadget Awards date confirmed and tickets on sale Get your tickets today
Comments