Vodafone launches "Text Unlimited" PAYT plan

28 August 2008 15:10 GMT / By Verity Burns

Vodafone has announced the launch of its "Text Unlimited" price plan for pay as you talk customers.

From 1 September, PAYTers will get more value from their top-ups, even when topping up as little as £5. However, as you'd expect the more you top up, the more you get rewarded.

Text Unlimited is free to opt-in for both new and existing PAYT customers, and will see unlimited text bundles being given away with details dependent on the previous month's top-up.

There are three tiers to the plan and the more a customer tops up the more they will gain. So for example, if you top up £5 during the month, you'll receive unlimited texts weekday evenings in the following month. Top up by £10 and receive unlimited evening and weekend texts the following month. And if you top up £30 or more, you'll receive unlimited texts to use at any time the following month.

Text Unlimited is the first PAYT offer to be brought out by Vodafone in 2 years, and also the first plan in the UK mobile market to give rewards to customers who top up as little as £5 a month.

Alongside the launch of Text Unlimited, Vodafone is also simplifying its PAYT price plan and introducing Vodafone Simply, making a new 20p flat rate for standard calls, and reducing the cost of a peak rate call from 30p to 20p.

Any Vodafone PAYTers that want to opt in on the new plan, just call 2345 from your phone for free to activate.

Full tags

Phones, Mobile phone industry, Vodafone