A Stella Artois PSP?

Not for sale but fun all the same

A Stella Artois PSP?. Gaming, PSP, PlayStation, Sony, Photos 0

26 August 2008 15:57 GMT / By Verity Burns

This is what happens when you ask an advertising agency for a new way to promote your product.

Foster's in Australia (who brew Stella under license) has just created a new sales team to concentrate on pushing the premium lager, and asked Lowe and Rivet advertising agency to come up with a sales presenter.

Instead they whipped up 50 customised PSPs, with Stella-branded hand-stitched black velvet drawstring bags, a Stella XMB theme (ready loaded with the Stella Artois films and artwork), and the Stella logo on the back.

Now that's what we call a hard pitch.
Full tags
Gaming, PSP, PlayStation, Sony, Photos

share print story pdf email story

Recommended articles

Recommended articles from around the web
Loading

Best iPad 2 apps

We detail the best iPad 2 and iPad apps in the app store Which iPad app should you download?

Best new iPad apps

We detail the best iPad apps in the app store for your new Retina Display Which iPad app should you download?

Windows 8

First Look: Windows 8 Consumer Preview reviewed

The new iPad

The new iPad: Everything you need to know

Pocket-lint poll

Q. Does the Samsung Galaxy S III deliver what you hoped for?

Vote YES Vote NO

» LAST TIME
When asked Would you switch from iOS to Android? 54% said yes and 46% said no