Orange latest to hit trouble with ASA over broadband ads

BT complaint upheld over comparison campaign


16 July 2008 11:22 GMT / By Amy-Mae Elliott

Orange is the latest company to be reprimanded by the Advertising Standards Authority over claims made in its adverts for its Home Max broadband service, resulting in the telecoms company being forced to amend the ads.

The watchdog ruled that Orange made unfair comparisons to BT’s broadband service and follows similar complaints upheld recently by the ASA against Virgin and Vodafone (for mobile broadband).

The Orange as stated that BT customers could save £190 by switching to its Home Max service, a claim that was misleading because it did not take into account extra features included in the BT package that were not available to Orange customers.

The ASA said that BT’s bundled handset, its "more advanced" Norton anti-virus software and unlimited inclusive Wi-Fi minutes in BT Fon hotspots meant that the Orange package "did not offer a comparable service".
Related
Full tags
Phones, Broadband, ASA, Biz, Orange, BT

share print story pdf email story

Recommended articles


Search

Loading

Follow


Best iPad 2 apps

We detail the best iPad 2 and iPad apps in the app store Which iPad app should you download?

Windows 8

All the features and details of the new Microsoft operating system explained What's new in Windows 8?

iPad 3 rumours

What comes next? We look at the possible features, leaks, images, specs and more

Pocket-lint poll

Q. Will you be buying a PS Vita?

Vote YES Vote NO

» LAST TIME
When asked Will Samsung be making a mistake if the Galaxy S III isn't shown at Mobile World Congress in February? 51% said yes and 49% said no