VIDEO OF THE DAY - Linksys naming issues

In charge of a new product launch? Best to learn the name first...

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7 July 2008 12:00 GMT / By Ian Hughes

What's in a name, eh?

If you've got a shiny new product to sell to the masses you might want to think of a catchy name to help sell it. Especially if it really is quite a good product that has had lots of cash spent on it's development.

Yep, you really need something punchy and memorable to hit the marketplace with.

Or, you could just work for Linksys, where it doesn't seem to matter.

A clever bit of anti-marketing this, but we like it anyway.

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