19 June 2008 16:15 GMT / By Amy-Mae Elliott
YouTube is to trial longer videos on the site, allowing certain partners to add clips that exceed the 10-minute time limit, it's been revealed.Fortune reports that YouTube founders Chad Hurley and Steve Chen want the site to be more than just a "destination for clips of skateboarding dogs".
The reason for the longer length clips are revenue-based with a longer film offering a "bigger canvas" for advertising.
A YouTube spokesperson said: "We've always believed that short form is why people come to YouTube, but as we test full-length content, we are starting to see that the audience is potentially there".
Software, Websites, YouTube, Rumours, Home Cinema, Video on demand, Google
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