Nike PhotoiD trainer customisation launches
Create shoe designs based on your mobile phone pics
16 June 2008 13:18 GMT / By Amy-Mae Elliott
Nike has extended its iD footwear customisation with the launch of a new service called "PhotoiD" that lets you create a trainer colour scheme based on a pic you take with your mobile phone.
The service will mean that consumers will be able to create their own, bespoke trainers based on pictures taken on a cameraphones and MMS-ed to the company.
The Nike PhotoiD service uses technology that analyses the dominant colours of pictures and will MMS you back a picture of a shoe customised to the main two colours in the shot.
The footwear design can then be saved as mobile wallpaper, sent to a friend, or actually purchased - mapped onto Nike's 1985 Dunk high-top basketball sneakers.
To have a go at the service, UK consumers can MMS a picture and the word "DUNK" to 88247.
Latest in Phones
Latest on Pocket-lint.com
-
PHONES
Nokia N900
-
AUDIO
Vodafone Pocket-lint Gadget Awards Date Confirmed
-
PHONES
PHOTOS: ELSE hands on
CAMERAS
Next-gen Flip camcorder to boast Wi-Fi EXCLUSIVE: Cisco buy-out sees networking functionality added to popular range
PHONES
Nokia N900 mobile phone Will this revive Nokia's fortunes?
AUDIO
Vodafone Pocket-lint Gadget Awards date confirmed and tickets on sale Get your tickets today
Comments