Major US retailer stops selling Microsoft Zunes
"Just did not have the appeal we had anticipated"
23 May 2008 12:19 GMT / By Amy-Mae Elliott
American video-game retailer GameStop has announced it will no longer selling Microsoft's Zune media players at its stores due to insufficient demand from customers.
"We have decided to exit the Zune category because it just did not have the appeal we had anticipated", said a GameStop spokesperson. "It [also] did not fit with our product mix."
GameStop has hundreds of retail stores across the States meaning losing the chain's sales could hurt the Zune.
As many of GameStop's customers are big fans of Microsoft's Xbox 360 offering, the Zune was seen as a cross-selling opportunity, but one that has fallen flat.
Since Microsoft launched the Zune in late-2006 it has sold two million devices - only about a 3% market share.
PHONES
HTC HD2 mobile phone Does Windows Mobile finally make Sense?
PHONES
Best iPhone tariffs: O2 vs Orange Which contract is the right one for you?
HARDWARE
Dell Adamo XPS laptop - First Look Have corners been cut to get it this thin?
Comments