Borders launching iLiad e-book reader

New "Book Edition" to beat Kindle to UK market

Borders launching iLiad e-book reader. Gadgets, ebooks, Philips, Borders, iRex, Asus, Mobile phone industry, Phones, Mobile phones, Mobile phone apps, Google, Software, Operating Systems, Motorola, HTC, Qualcomm, T-Mobile, Android, iPhone, Apple, O2, Carphone Warehouse, Amazon 0

7 May 2008 16:59 GMT / By Amy-Mae Elliott

Borders has announced that it has teamed up with Philips off-shoot iRex Technologies to sell the newly introduced iLiad Book Edition e-book reader in some of its stores.

Borders will be the first high street retailer in the UK to showcase the product, which has already had a high-profile launch in Holland.

"Here at Borders we are firmly committed to delivering the best range, the best browsing environment and best customer experience in the marketplace", said Neil Fitton, head of marketing for Borders, who has no doubt been cheered by the apparent success of Amazon's Kindle e-book reader in the US.

With a high contrast electronic paper display with a lightweight, form factor and durable design, the iLiad, roughly A5 in size has an 8.1-inch screen and weighs 389 grams.

The electronic paper display technology offers a 180 degree viewing angle and claims to allow readers to read digital books as if they were printed on regular paper - but with the bonus of carrying around a large number of books stored in its memory.

The iLiad's standard memory allows for up to around a 100 books and is expandable via external memory card (MMC or CF) to 8GB, enough to hold more than 10,000 books.

The iLiad supports PDFs, HTML and TXT as well as the Mobipocket format. There are currently more than 58,000 electronic books available in the Mobipocket format, from the latest bestsellers to the classics.

Depending on the usage, the iLiad's battery will allow you to read for between 10 and 15 hours although making handwritten notes and annotations with the stylus drains power faster.

The iLiad Book Edition costs £399, will include 50 pre-loaded e-book "Classic" titles and will be available in the following Borders stores: Oxford Street and Islington in London, Oxford, Cambridge, Glasgow, Cheshire Oaks and Brighton from Saturday 10 May.

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Comments

  • HI,

    Is the iLiad available to buy on line in the uk? Will the machine be able to download womens mangazines and any particular news paper I want or is it just from a list compiled by Borders?
    If I have to physically attend a shop to buy the machine, which is my nearest? I live near Whitley Bay,Tyne and Wear,NE26.
    Many thanks,
    Ann.
    Posted by Ann Featherstone, united kingdom
  • It's only two months later, and the iRex Iliad has already silently vanished from the shelves of Borders. Even on their website it's not possible to find it anymore.

    I assume they just sold too few of them - according to the staff, Borders in Oxford sold 5 of them. It's not surprising, since the price is pretty high and Borders doesn't provide any eBooks for the device. I wonder whether it would have been a greater success if all the books available at Borders had been available as eBooks 20% cheaper than the paperback version...
    Posted by weg, UK
  • The new Sony reader is released tihs september and will cost £199. This is £200 cheaper than the iliad. You do the math..... Posted by Dave, England

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