We are starting to pay for Internet content. Every digital media, information website and blogs are beginning to suggest that you pay to read. Tomorrow, who will be the Netflix/iTunes for information?

The unlimited subscription model has become the general pattern of consumption in many business sectors. For music, platforms such as Spotify, have given us unlimited access to an extensive library since 2006. Today Spotify, the streaming leader in the world, announced it had over 100 million subscribers.

For movies, Netflix, the American video on demand giant, founded in 1997 also announced that it has over 100 million subscribers.

In light of this success, others, like Hulu Plus and Amazon Prime, have adapted to the evolution of digital technologies by also offering unlimited customization and ease of use.

Digital media is the next battleground for unlimited subscriptions. Indeed, newsletters and new sites are establishing premium strategies because many believe advertising isn’t sufficient or liked.

Users are consuming multiple information sources, often via Facebook, and paying for each of them is not only impossible but time consuming; the unlimited subscription is the solution.

The willingness of editors to change and the emergence of new uses lead Google, Apple, Facebook, and Amazon on this new market.

Following the premium subscription version of YouTube, Youtube Red, Google launched “Contributor”, a solution which allows users to pay for less advertising on certain sites.

Facebook has launched a new way for publishers to create interactive news quickly, with Instant Articles. By the end of the year, "Instant Articles" could easily feature a subscription mechanism.

Startups are already present on the unlimited subscription niche, such as AltPay, Flattr and Multipass.

The Global Media Awards winning Multipass launched its unlimited subscription service in 2016 allowing users of Pocket-lint to view the site ad free, but still in the knowledge that the writers and editors are getting backed for their efforts.

The Multipass subscription is $9,90 per month but you can benefit from the early adopter offer at $6,90.