But this is no ordinary OLED: the EZ1002 is said to produce nearly double the brightness of a normal OLED panel for peak HDR (high dynamic range).
While Panasonic wrongly claims it's the first HDR-capable Ultra HD OLED TV in its press release - 2016's LG G6 OLED was Ultra HD Premium certified (but not necessairly brighter, we're awaiting official Panasonic specification) - the EZ1002 does come with a variety of other interesting features.
Principal to those is the so-called Absolute Black Filter which - and no prizes for guessing what this achieves - soaks up ambient light reflections for blacks said to be truer than they've ever been on an OLED telly before.
Add a "dynamic blade" speaker tuned by Technics and the EZ1002 looks to round off top picture with top quality sound.
The 65-inch Panasonic EZ1002 4K OLED HDR television will be availabile in Europe from June 2017. In terms of price, it's anyone's guess - but we wouldn't expect this HDR master to be budget, especially given where LG has positioned itself.