15 April 2008 9:49 GMT / By Amy-Mae Elliott
Tesco has announced that it will go against Apple with the launch of Tesco Digital, described as "a one-stop shop for everybody's entertainment needs".The retailer's first offering from the new service, launching in May, will be the availability of music downloads in MP3 format - Tesco's current music download service is only available in Windows Media format.
The move, apparently the first of its kind by any supermarket, is "just the beginning" of a wider Tesco Digital strategy which will offer TV episodes, films and games in the near future.
Tesco Digital will initially offer customers a choice of over 3.3 million music tracks, 1.6 million of those in MP3 format - with over a hundred free playable Flash games available too.
The retailer plans to have all music on the site in MP3 format by the end of the year. Audio, Home Cinema, Biz, Tesco, Music downloads, Gaming
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