CES 2017, held at the beginning of January, was a launch platform for 2017's new televisions. The consumer electronics trade show ushered in a new wave of TV tech that will eventually make its way into your living room. It's so often been the proving ground of many important TV technologies over the past few years, including 4K, Dolby Vision, HDR and Quantum Dot.
With new technologies including QLED and Nano Cell as well as advancements in HDR, 2017 can once again be seen as a pivotal year for TV.
But what are the best TVs we saw at CES? Read on to find out.
LG Signature OLED W
LG's new flagship for 2017 is an extraordinary OLED television that is just 2.57mm thick and sticks to a wall using magnets. It therefore sits almost completely flush to its background, prompting LG to suggest that the W in its name stands for "wallpaper".
It will be available in 65 and 77-inch screen sizes, with a separate 4.2 channel Dolby Atmos soundbar and media box attached to the panel through one strip cable.
All of LG's 2017 OLED TVs are 25 per cent brighter than before and support a couple of new HDR standards: HLG and one from Technicolor. These are added to the HDR10 and Dolby Visions standards also supported in the last TV range.
Price for the OLED W is yet to be revealed, but we were told it will be available from April.
LG Signature OLED G7 & LG OLED E7
As well as the super high-end W, LG will also release four other OLED TVs in 2017 - April, in fact. And two of those were also on display on its stand at CES.
The LG OLED E7 and LG Signature OLED G7 are straight swaps for the current E6 and G6 models and look identical in design. The main difference between this year's versions and last is that they adopt the same OLED panel as the W above - in fact, all new LG OLEDs use the same panel and picture processing.
That means they are 25 per cent brighter and also have HLG and Technicolor HDR technologies to go alongside last year's HDR10 and Dolby Vision.
They also all support Dolby Atmos as an audio codec.
The OLED B7 and C7 models were not on show, but we were told they also have the same picture processing and OLED panels. They don't have the same sound set-up though, but might represent a cheaper option if you are running your audio through a separate speaker system or soundbar.
Panasonic EZ1002 4K OLED
Panasonic has its sights set firmly on TV supremacy in 2017 with the unveiling of the EZ1002 4K OLED. It's said to produce double the brightness levels of a regular OLED screen to make HDR pictures wow even more.
It can comfortably handle HDR formats including HDR10 and Hybrid Log Gamma, has a "dynamic blade" tuned by audio sub-arm Technics and an Absolute Black filter to produce the blackest blacks ever seen on an OLED screen. It's due to be released in June with prices to be confirmed.
Samsung QLED TVs
Samsung introduced a new TV technology at CES 2017: QLED. It's an evolution of Samsung's Quantum Dot technology, as seen on last year's models, which improves the brightness and vibrancy of colours without crushing black levels. The new TV range boasts between 1,500 to 2,000 nits peak brightness, making them far brighter than any of the OLED TVs are capable of.
There will be three ranges of QLED TV, two flat, one curved and Samsung has stuck with its One Connect box system for connections, but has changed the cable from a thick black one to a slim, optical one to make cable management that little bit easier.
Pricing and availability has yet to be announced, but from our initial viewing, they'll certainly be worth the wait.
Sony Bravia A1 Series OLED
Sony has finally unveiled its own OLED TV and it's both stunning and unique in equal measure.
The Sony Bravia A1 Series OLED comes in 65 and 77-inch screen sizes, has Dolby Vision HDR tech support and features the Sony X1 Extreme picture processor which so successfully drove the Z9D last year.
However, apart from truly incredible visuals, the most unique feature of this set comes with its sound. There are no speakers attached to the panel, the panel itself is the speaker. It vibrates to create the stereo effect while a subwoofer in the desk stand provides bass. Amazing stuff.
Price and release date are yet to be revealed.