Microsoft considering retail move
Brand boosting Apple-style shops rumoured
11 April 2008 15:53 GMT / By Amy-Mae Elliott
Fudzilla claims to have the exclusive on a major move for Microsoft that would see the software giant opening shops in an effort to boost the brand to the consumer market.
The site reports: "Our sources close to Microsoft have confirmed that the company wants to reach out for the retail market presence. Microsoft wants to open and create many retail shops dedicated exclusive to Microsoft and its products".
Standalone retail premises and and skilled Microsoft employees would demo the company's products and services, in the same way that Apple does with their popular stores.
As well as the obvious software, it's thought the shops could be a showcase for Microsoft's hardware range that includes own-branded PC peripherals as well as the Xbox 360 games console and the Zune media player range.
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