Along with finally announcing the Amazon Echo for the UK, the retail giant revealed a new colour scheme that is also new for the US.
Previously, the Amazon Echo voice-controlled speaker and smarthome system only came in black, and while that still looks nice, it doesn't match the white version for sleek looks. You can take a look in our gallery above to check that out for yourself.
It also has a matt finish, so looks classy. Indeed, we couldn't help feeling that it would be a fantastic match for the Xbox One S console, also recently released.
Like the black edition, the white version is available on Amazon.co.uk for pre-order now, priced at £149.99. However, if you're quick, Prime members get £50 off for a limited period (so just £99.99). And if you're not a Prime member yet, you can sign up for a month's free trial and make use of the discount anyway.
The Amazon Echo is a tube speaker with multiple drivers and microphones. It connects to the internet and if you start voice queries with the term "Alexa" it will fetch information or play music through services like Spotify automatically. It can even control many smarthome devices, including Hue lighting and Nest thermostats.
There is also a version of the Amazon Echo without the speaker drivers. Called Amazon Echo Dot, it gives access to Alexa voice control and services, but you can hook it up to your own speaker system or AV receiver instead.