Amazon Prime Day started at 6pm, Monday 10 July, and while we've been privy to some excellent deals already, surely this is the best.
Until the end of play on Tuesday 11 July, Amazon will be selling the Amazon Echo Alexa-enabled speaker to prime members for just £79.99 - that's a mammoth £70 off the usual £149.99 cover price.
So, from 6pm on Monday you can snap one up for a staggering £79.99 for a limited time.
Amazon will also be offering the Amazon Echo Dot for just £34.99 (down from £49.99) for the day. It's like the Echo but without the main speaker part, so adds Alexa interactivity to existing speakers.
The Amazon Echo has rapidly evolved into the centre of the smarthome, not only letting you ask questions of the Alexa personal assistant that lurks within, but play music, quiz your calendar, turn on your lights, check the fuel in your BMW and a whole lot more.
The Amazon Echo has forged a new category of device, beating the likes of Google, Microsoft and Apple into this connected space, and offering a device that's not only convenient, but a lot of fun too, because it's so simple to use.
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To get the Amazon Echo deal you will need Amazon Prime membership, but as well as get Prime Day bargains, you also get free next day delivery on lots of items throughout the year and lots of other added incentives. Prime Music and Amazon Prime Video access is included too, with plenty of exclusive TV shows to watch.
Amazon Prime costs £7.99 a month and you can cancel any time. Or you can sign up for the year for £79. There's also a free 30-day trial if you want to give it a whirl.