Amazon Prime Day is here with a number of deals including a Lenovo Chromebook for less than £100, a Sony PS4 console bundle for less than £250, Xbox One consoles for less than £230, and Uncharted 4: A Thief's End (PS4) for less than £32.

Then there is up to 40 per cent off TVs from 22-inch to 65-inch, including 4k and smart models, a £130 saving on an Epson projector, and up to 45 per cent off Bang & Olufsen speakers and headphones.

There's also the promise of more than 30 per cent off selected Microsoft Bands and off a Garmin GPS smart watch with sports apps.

Here are the best deals we've found for UK customers as part of Amazon Prime Day. These deals are running until midnight:

Fire TV: Fire TV Stick Streaming Media Player - WAS: £34.99 NOW: £19.99 

Fire TV: Amazon Fire TV Streaming Media Player Gamers Bundle - WAS: £119.99 NOW: £94.99 

Fire TV: Amazon Fire TV Streaming Media Player with 4K Ultra HD - WAS: £79.99 NOW: £54.99

Fire TV: Fire TV Stick Streaming Media Player with Voice Remote - WAS: £44.99 NOW: £29.99  

Kindle Fire: The Kindle Fire, Amazon’s entry-level tablet, will be available for £34.99 (£15 off).

Fire TV: The company's smart TV dongle, The Fire TV Stick, will be just £19.99 (£15 off).

Amazon Kindle: The Kindle Paperwhite is also available for just £79.99 saving £30 on the usual retail price.

B&O headphones: Up to 45% off RRP on B&O Speakers and Headphones - Various prices up to 45 per cent off

Bose SoundSport headphones: Bose SoundSport In-Ear Headphones Audio Only - WAS: £79.95 NOW: £39.99

JBL speaker: JBL Charge 2+ Portable Wireless Speaker - WAS: £149.99 NOW: £69.00

B&O headphones: B&O PLAY by Bang & Olufsen Beoplay H2 On-Ear Headphones - WAS: £169.00 NOW: £79.00

Portable charger: Anker PowerCore+ 26800 Premium Portable Charger with Qualcomm Quick Charge 2.0 - WAS: £49.99 NOW: £34.99 

Portable charger: Anker PowerDrive+ 1 with Qualcomm Quick Charge 3.0 - WAS: £10.00 NOW: £6.99 

Wall charger: USB Type-C, Anker Premium 5-Port 60W USB Wall Charger PowerPort+ 5 USB-C - WAS: £30.99 NOW: £21.30

Microsoft Band: Microsoft Band 2 - Large - WAS: £199.99 NOW: £128.99

Microsoft Band: Microsoft Band 2 - Medium - WAS: £199.99 NOW: £128.99

Microsoft Band: Microsoft Band 2 - Small - WAS: £199.99 NOW: £128.99

Garmin sports watch: Garmin Vivoactive GPS Smart Watch with Sports Apps - Black - WAS: £199.99 NOW: £99.00 

Lenovo smartphone: Lenovo K5 Dual Sim Smartphone - WAS: £129.99 NOW: £94.99

Wileyfox smartphone: Wileyfox Swift 4G Dual SIM-Free Smartphone - WAS: £129.99 NOW: £94.99

Television: LG 28MT48S 28 inch Smart TV 1080p Full HD with WebOS(2016 Model) - WAS: £199.99 NOW: £139.99

Television: Sharp LC-49CFE5001K 49-Inch Widescreen 1080p Full HD LED TV with Freeview HD - WAS: £351.99 NOW: £279.99

Projector: Optoma HD141X Full HD 3D 1080p Projector - WAS: £549.99 NOW: £359.99

Projector: Epson EB-U04 Portable Home Cinema/Gaming Projector - WAS: £549.99 NOW: £349.99

Window Vacuum Cleaner: Karcher WV2 Premium 2nd Generation Window Vacuum Cleaner - WAS: £79.99 NOW: £36.99

Cordless drill: Bosch PSB 1800 LI-2 Cordless Lithium-Ion Hammer Drill Driver (2x 18 V Batteries, 1.5A) - WAS: £99.99 NOW: £51.99

Robotic lawnmower: Flymo Lithium-ion Robotic Lawnmower 1200R - WAS: £998.40 NOW: £379.99

Garden strimmer: Black + Decker GLC3630L20-GB 36V Cordless Strimmer with 2.0Ah Li battery and charger - WAS: £169.99 NOW: £89.99

Pressure washer: Kärcher K4 Full Control Pressure Washer - WAS: £219.99 NOW: £111.99

Lawnmower: Bosch Rotak 34 R Corded Rotary Lawnmower, 34 cm Cutting Width - WAS: £129.99 NOW: £67.99

Sander: Black + Decker KA161BC Mouse Detail Sander with Accessories - WAS: £40.70 NOW: £14.99

Surface Pro 4: Microsoft Surface Pro 4 12.3-Inch Tablet with Pen (Silver) - (Intel Core i5-6300U 2.2 GHz, 4 GB RAM, 128 GB SSD, Integrated Graphics, Windows 10 Pro) + Microsoft Surface Pro 4 Type Keyboard- Teal - WAS: £959.94 NOW: £749.99

Surface Pro 4: Microsoft Surface Pro 4 12.3-Inch Tablet with Pen (Silver) - (Intel Core i5-6300U 2.2 GHz, 4 GB RAM, 128 GB SSD, Integrated Graphics, Windows 10 Pro) + Microsoft Surface Pro 4 Type Keyboard - Blue  - WAS: £959.94 NOW: £749.99

Surface Pro 4: Microsoft Surface Pro 4 12.3-Inch Tablet with Pen (Silver) - (Intel Core i5-6300U 2.2 GHz, 4 GB RAM, 128 GB SSD, Integrated Graphics, Windows 10 Pro) + Microsoft Surface Pro 4 Type Keyboard- Red - WAS: £929.98 NOW: £749.99

Surface Pro 4: Microsoft Surface Pro 4 12.3-Inch Tablet with Pen (Silver) - (Intel Core i5-6300U 2.2 GHz, 4 GB RAM, 128 GB SSD, Integrated Graphics, Windows 10 Pro) + Microsoft Surface Pro 4 Type Keyboard- Bright Blue - WAS: £959.94 NOW: £749.99

Surface Pro 4: Microsoft Surface Pro 4 12.3-Inch Tablet with Pen (Silver) - (Intel Core i5-6300U 2.2 GHz, 4 GB RAM, 128 GB SSD, Integrated Graphics, Windows 10 Pro) + Microsoft Surface Pro 4 Type Keyboard- Black - WAS: £943.68 NOW: £749.99

Surface 3: Microsoft Surface 3 10.8-Inch Tablet (Black/Silver) - (Intel Atom Z8700 1.6 GHz, 4 GB RAM, 128 GB SSD, Integrated Graphics, Windows 10) + Microsoft Surface 3 Type Cover - Red - WAS: £628.97 NOW: £449.99

Surface 3: Microsoft Surface 3 10.8-Inch Tablet (Black/Silver) - (Intel Atom Z8700 1.6 GHz, 4 GB RAM, 128 GB SSD, Integrated Graphics, Windows 10) + Microsoft Surface 3 Type Cover - Black - WAS: £644.01 NOW: £449.99

Surface 3: Microsoft Surface 3 10.8-Inch Tablet (Black/Silver) - (Intel Atom Z8700 1.6 GHz, 4 GB RAM, 128 GB SSD, Integrated Graphics, Windows 10) + Microsoft Surface 3 Type Cover - Black - WAS: £644.17 NOW: £449.99

Surface 3: Microsoft Surface Pro 4 12.3-Inch Tablet with Pen (Silver) - (Intel Core i5-6300U 2.2 GHz, 4 GB RAM, 128 GB SSD, Integrated Graphics, Windows 10 Pro) + Microsoft Surface Pro 4 Type Keyboard- Black - WAS: £937.99 NOW: £749.99

Chromebook: Lenovo N22 11.6-Inch HD Chromebook Laptop (Black) - (Intel Celeron N3060, 2 GB RAM, 32 GB EMMC, Chrome OS) - WAS: £159.99 NOW: £99.99

Tablet: Lenovo Ideapad 100 15.6-Inch Laptop - Black - WAS: £419.99 NOW: £329.99

Games console: NVIDIA Shield - WAS: £149.99 NOW: £99.99

Hard drive: SanDisk SDSSDHII-480G-G25 Ultra II SSD 480 GB Sata III 2.5 inch Internal SSD up to 550 MB/s - WAS: £120.99 NOW: £71.99

Hard drive: Crucial MX300 750GB SATA 2.5 Inch Internal Solid State Drive - CT750MX300SSD1 - WAS: £170.99 NOW: £109.99 

Keyboard: Logitech G633 Artemis Spectrum Pro Gaming Headset - WAS: £124.99 NOW: £67.99

Printer: Canon PIXMA MG2450 All-in-One Printer with Full Set of Inks - WAS: £49.99 NOW: £19.99

Memory card: SanDisk Ultra Android 128 GB MicroSDXC Class 10 Memory Card and SD Adapter up to 80 Mbps (Frustration Free Packaging) - WAS: £59.99 NOW: £25.99

Xbox One: Xbox One 500GB Console with Kinect - 3 Game Value Bundle & Guitar Hero Live with Guitar Controller - WAS: £339.00 NOW: £239.00

Xbox One: Xbox One 500GB Console with Kinect - 3 Game Value Bundle & Wireless Controller - WAS: £326.00 NOW: £249.00

Xbox One: Xbox One 500GB Console with Kinect - 3 Game Value Bundle with Trackmania Turbo - WAS: £313.99 NOW: £229.00

Xbox One: Xbox One 500GB Console with Kinect - 3 Game Value Bundle (Kinect Sports Rivals, Zoo Tycoon and Dance Central) - WAS: £349.00 NOW: £219.00

Video game: Uncharted 4: A Thief's End (PS4) - WAS: £39.85 NOW: £31.99

PS4: Sony PlayStation 4 Console 500 GB Edition with Uncharted 4: A Thief's End - WAS: £299.99 NOW: £249.99 

Xbox One: Xbox One 500GB Console with Kinect - 3 Game Value Bundle (Kinect Sports Rivals, Zoo Tycoon and Dance Central), Forza Motorsport 6 and Official Xbox One Wireless Controller With 3.5mm Stereo Headset Jack - WAS: £349.01 NOW: £245.00

Xbox One: Xbox One 500GB Console with Kinect - 3 Game Value Bundle with Overwatch (standard edition) - WAS: £331.85 NOW: £229.00

PS4: Sony PlayStation 4 500GB - Black C Chassis Graded (with 12 month warranty) with a Sony PlayStation DualShock 4 - Magma Red - WAS: £322.76 NOW: £229.00

We will be adding more deals as we spot them throughout Amazon Prime Day, but you can check out these popular deal pages on Amazon (UK) to see if there is a deal for you already:

Lighting deals go as quick as they arrive and will be on throughout the days leading up to Amazon Prime Day, and on the day itself. It's worth noting that Amazon Prime members also get early access to lightning deals ahead of regular customers. Check out links below for Lightning deals in key areas on the Amazon.co.uk:

Amazon Prime Day is the company's equivalent of a Black Friday in July. It sees the online retailer hold a one-day sale featuring more than 100,000 deals worldwide just for Prime members.

It was created in 2015 to celebrate the Amazon's 20th anniversary, and the company has decided to make it an annual event, thanks to last year's successes.

As before, Prime Day deals will only be available to Amazon Prime members, so you'll need to either be a paid up member, or on the company's free Amazon Prime 30-day trial (which you can sign up to on the day to capitalise on the bargains).

But how do you know when the deals are happening? What's the best way to find those rock bottom prices without wasting your time, and are there any tips or tricks to get the most of the sale?

New and existing Prime members in the UK, US, Spain, Japan, Italy, Germany, France, Canada, Belgium and Austria will find deals across nearly all departments and categories on Amazon’s websites.

AmazonInterior of Amazon Hemel Hempstead

To participate in Prime Day, users must be signed up to Amazon Prime, the subscription service that gives you unlimited one-day delivery, same day delivery on certain products, as well as the company's services like Amazon Prime Video, Amazon Music, Amazon's Kindle lending service, and unlimited photo storage for Prime Photos.

There are two types of deals: Lightning Deals and Deals of the Day. The Lightning Deals run for a fixed period of time with a set number available, while Deals of the Day run for the whole day. This year, Amazon has also been offering Countdown Deals in the run up to Amazon Prime Day. 

Amazon Prime costs £79 a year. You can, however, sign up for a free 30-day trial to get the deals. A neat trick is that you are fully entitled to cancel your Amazon Prime subscription after once you've got your shopping deal.

  • Amazon Prime free trial: UK
  • Amazon Prime free trial: US

As long as you cancel the trial before the end you won't be charged the £79 / $99 yearly subscription. Amazon hopes though that once you've enjoyed some of the benefits you won't hit the cancel button.

Amazonamazon-fire-stick

There are a number of tricks and tips to getting the most out of Amazon Prime Day 2016.

Get the dedicated Amazon shopping app on your mobile and turn on notifications.  Within the notifications settings you can turn on "Watched" and "Waitlisted Deals" so you don't miss it.

Get £1 back by opting for No-Rush Delivery if you don't need your new bargain straight away.

Rather than going in with a scattergun approach, make a list before you go onto Amazon and be targeted about the products you want. It might be July, but Amazon Prime Day is a perfect chance to do your Christmas shopping on the cheap.

Amazon customers who order by voice in the States will have access to exclusive deals during their version of the online retailer's Prime Day sale. Alexa users will receive a $10 discount on their first Amazon order using Amazon Echo, Echo Dot or Amazon Tap.

Upload a photo to your Prime Photos account before midnight on 12 July, and you'll automatically be entered into a prize draw for a chance to win £3,500 in Amazon.co.uk Gift Cards.

Pocket-lintAmazon Prime Day-1

Amazon revealed it is offering even more deals this year, including offers on its digital services too: "Prime members can shop deals on all devices, across all categories, in all Prime countries," it said.

New this year is an update to the Amazon app that will allow you to track and shop any deal while at home or on-the-go.

There will be better category sorting to help you find the best deals quickly, and there are supposedly twice as many small business sellers around the world that are participating in Prime Day this year.

Prime members will find deals on TV series and popular blockbuster films to rent or purchase and instantly stream on Amazon Video.

Prime members in the UK can participate by playing select Prime Music playlists, each associated with a prize. Just visit amazon.co.uk/primemusic-prizedraw for more details and terms and conditions. There will be similar Prime Music Experiences taking place for Amazon customers in the US, Germany, Austria and Japan.

Flickr / Silus GrokImage 2015-11-18 at 1.08.42 PM

If you've spotted a good Amazon Prime Day 2016 shopping deal that we've not listed, then let us know in the comments below.