Jaguar has turned to VR to support its position as Official Car of The Championships Wimbledon, creating a VR experience. Not only is the company supplying 170 vehicles in support of The Championships, but it's having a little fun with Andy Murray too.
Jaguar has created a Wimbledon VR experience, giving you the change to fly into Centre Court and "feel Wimbledon" from Murray's perspective. Narrated by Murray, who has been captured and rendered using 125 motion cameras, it's a surprisingly emotional VR experience if you're a tennis fan.
Yes, flying past the Jaguar F-Pace is a little corporate, but on the whole, the atmosphere and the tone, with narration from Andy Murray himself, makes it a worthwhile experience.
To support the Feel Wimbledon campaign, Jaguar is going to be giving out 20,000 Google Cardboard headsets, so you can slip your phone in and watch Jag's 360 YouTube video for yourself - they're available at Jaguar showrooms, handed out to commuters at Waterloo station and to Tennis fans at Wimbledon.
Of course, once you have a headset, you can enjoy a full range of compatible Google Cardboard apps and a wide range of YouTube 360 videos.
But aside from the VR experience, there's also the chance for a little fun. Murray is collected by Jimmy Carr to be driven to Wimbledon for training and the results are worth watching...