Nike has released its Euro 2016 tie-in video and it is a work of brilliance; Spark Brilliance, in fact,
As part of its Spark Brilliance campaign, The Switch stars Cristiano Ronaldo and several other footballers, including much of the England team, in a six-minute short film clearly inspired by Freaky Friday.
During an England v Portugal match, Ronaldo collides with an English ball boy and they are switched into each others' bodies. Hilarity ensues.
There are some great moments throughout the film, which is clever enough to make you forget you're actually watching an advert.
We particularly like the first moments Ronaldo meets his new family, or when his counterpart takes control of the supercar in the Real Madrid forward's garage.
You can watch the full short film here, embedded from Ronaldo's own Twitter channel. It's being shared all over the internet at the moment, so you're bound to come across it sooner or later.
The Euro 2016 football championships start in France tomorrow. Sportswear brands often pull out all the stops with their short movies and ads, but this is certainly one of the best we've seen.
It's a shame Ronaldo's Champions League final performance wasn't quite as good as his on-screen one here.