It looks like Jawbone isn't doing so well.
The company, which is known for making both speakers and fitness trackers, is reportedly ending production of all its fitness trackers and wants to sell its speaker business, all of which makes it appear like Jawbone might be going out of business. According to a report from Tech Insider, Jawbone not only ceased making its Up line of fitness trackers but has sold all the remaining inventory to a third-party reseller at a discount.
Meanwhile, a report from Fortune claimed Jawbone is hoping to find a buyer for its speaker business. The company was a pioneer in the portable Bluetooth speaker space with its Jambox line of speakers. In our 2013 review of the Mini Jambox, for instance, we came away really impressed. Its fitness trackers, however, didn't receive as much critical success and seemed to struggle when pitted against Fitbit's affordable offerings.
Jawbone was reportedly forced to sell its UP2, UP3, and UP4 devices to a third-party reseller at a discounted price. That news, when combined with the other report about Jawbone liquidating its remaining speaker inventory, has led many to wonder what Jawbone has left to hawk at consumers. Fortune said Jawbone wants to focus on wearables still, while an older Tech Insider report said Jawbone is working on a "clinical-grade" tracker.
Jawbone hasn't introduced a new product since early 2015, and it laid off 15 per cent of its global workforce last autumn. But the company did manage to raise $165 million in funding last January. We've contacted Jawbone for a comment and will update when we learn more.