IFA, Internationale Funkausstellung, now holds one of the most significant spots on the calendar for international launches and product showcases.
The show started in 1924 as a radio show and now, hosted in Messe Berlin, it's one of the world's largest tech shows. Unlike many shows, IFA is open to the public, meaning anyone can go an marvel at the latest and greatest technology.
Following year-on-year growth, 2017 is set to be bigger than ever.
When is IFA 2017?
IFA 2017 will be held in Berlin from 1-6 September. These are the dates that the show is open to the public at Messe Berlin.
However the press days - the days that the information about new products is released - falls before these days, so you can expect a lot of activity from Wednesday 30 August onwards.
We'll be there in force to bring you all the announcements that matter.
What will be launched at IFA 2017?
That's always the question on everyone's lips - what will we see at IFA 2017? It's a valid question too, because previous years have seen announcements of new OLED TV plans, we've see flagship TV launches, we've seen the launch of the Samsung Galaxy Note family at IFA, we've seen tablets, smart home and a whole world of connected devices unveiled at the show.
Messe Berlin, the organiser of IFA, has confirmed that in 2017, all the show space is going to be given over to brands, with the components nad sourcing part of the show moving to IFA Global Markets in a separate location. Essentially, this means there's more space for final product rather than components on the IFA show floor.
Here's what we know and what is rumoured to be launching at IFA 2017. We'll be constantly updating this list right up to the show.
Acer at IFA 2017
Acer will be at IFA 2017 and is scheduling an early press conference and product showcase. There's no clue as to what the company will be revealing so far.
Asus at IFA 2017
Asus is holding an event at IFA 2017 on 30 August. It is not yet clear what it will announce at the show, but last year the ZenWatch 3 was announced along with various other products.
Fitbit at IFA 2017
Fitbit tends to announce devices in line with trade shows, even if not always directly at them. It is widely believed the company will announce its long-rumoured GPS smartwatch at IFA 2017 though.
The company's CEO has confirmed it is working on a "make or break" smartwatch and we have seen various leaks surrounding it so we're certainly expecting to learn more at the show.
Lenovo/Motorola at IFA 2017
Lenovo has set the date for its press conference on 31 August, just before IFA opens to the public. The company is widely expected to be showing off the new Moto X, which is being called the Moto X4, as well as updating its Yoga line of laptops.
LG at IFA 2017
LG has sent out invites, confirming that it's going to be launching the LG V30 and V30 Plus at IFA 2017. This will be the first time that the company has used IFA as a launch pad for mobile.
There's added significance in launching in Berlin too: it probably means that the LG V30 is going to be available in Europe for the first time, even though the V30 Plus is destined to be Korea only.
There have been loads of leaks surrounding the V30 especially, as well as numerous confirmations from LG itself so it's looking like an exciting show for the company.
Neato at IFA 2017
Robotic vacuum cleaner company Neato usually has something up its sleeve at IFA. Last year saw the release of the more accessibly-priced D3 connected and D5 connected robot cleaners, though we aren't yet sure what will be revealed this year.
There is a press conference scheduled for 31 August so expect something to be revealed.
Panasonic at IFA 2017
Panasonic likes to go early at IFA and with a press conference booked in for 30 August. There's no telling exactly what the company will be focusing on, but with a full line-up of TVs and Ultra HD Blu-ray players already announced, as well as a range of digital imaging updates earlier in the year, we suspect it will most be consolidating and announcing future plans.
Philips at IFA 2017
Philips likes IFA. The company has already confirmed that it will be launching its new connected toothbrush at the show, as well as updating a number of small domestic appliances. We are also expecting TV updates from TP Vision, as well as audio announcements from the likes of Philips Fidelio.
Samsung at IFA 2017
There's long been rumours that Samsung will be launching a foldable smartphone, codenamed Galaxy X. There's also been a rumour that prototypes would be shown at IFA 2017, although there's plenty of doubt as to whether this will happen.
While Samsung Unpacked is scheduled for 23 August, we suspect that Samsung will use the show to launch some of its devices that aren't perhaps as top tier, perhaps a new wearable. There's rumours of a new hybrid watch and fitness device, going by the name Gear Fit 2 Pro, that could be a potential.
Sony at IFA 2017
Sony often has one of the biggest IFA stands. In 2016 it used the show to launch its ZD9 television. It's still ranging the ZD9 in 2017, the only model about which there's been no talk of an update for. Perhaps we'll see a new flagship LED TV from Sony at IFA 2017.
Sony Mobile has also been making noises about smartphone plans: we've heard that the company is dropping certain mid-range devices, but still has plans to launch two new "flagship" handsets and has set the date for an IFA launch, according to reports.
Toshiba at IFA 2017
Toshiba recently came forward and reintroduced itself to the UK with a range of televisions, including an OLED set. At the time the company said these TVs wouldn't be available until September, so we're expecting to see and hear more from manufacturer Vestel at the show.
TomTom at IFA 2017
TomTom has often used IFA as a location to launch and showcase products. With a clearer strategy for Sport and Drive product lines, the company often chooses to release new products around this time of year. In 2016 that saw a number of updates and so far the company has been quiet in 2017 so far.