Consumer electronics trade show IFA takes place in Berlin at the beginning of September every year.

It's been the platform for some major launches over the last couple of years from the first few generations of Samsung Galaxy Note devices to some of Sony's biggest announcements.

There's always a lot of noise at IFA, with so many companies jostling for space. We're cutting through all the chatter to bring you the stuff that actually matters, the announcements that will make a difference to your life. Here are all the announcements from IFA 2016 that actually matter.

Acer unveiled plenty during its IFA press conference, including a whole swathe of notebooks in the Swift and Spin range. Plenty of gaming laptops were unveiled too, which is an extremely fast growing sector in tech.

Standout launches included a convertible Chromebook, with a 360-degree hinge and 13.3-inch touchscreen display. The Acer Chromebook R 13 can be used as a tablet as capably as a laptop and will be available in October from 399 euros.

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Acer's Predator 21 X gaming notebook is the first to arrive with a curved screen. It also sports the full Nvidia GTX 1080 graphics experience as found in desktops. It'll be available in the first part of next year.

Acer also revealed that it will be launching a range of smart pet accessories, including the Pawbo+. It is an interactive pet camera that helps you keep an eye on your cat or dog, even chat to them.

Apple notoriously doesn't have a presence at IFA, or any other trade show for that matter. It does normally steal some of the limelight back with its own event around the time of IFA though.

Don't expect anything from Apple at IFA itself but the iPhone 7, iPhone 7 Plus and possibly even a third iPhone are expected to be announced within a couple of days of the show. A dedicated Apple event has been scheduled for 7 September in San Francisco.

You can read all the rumours for the next iPhone and the third iPhone in our separate features.

Asus held its press conference on Wednesday 31 August at IFA and its biggest announcement came in the guise of the ZenWatch 3.

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The smartwatch is the first from the brand to be round, so now matches rivals like the Samsung Gear 2 and Huawei device. It is also thin and comes in three finishes: gunmetal, silver and rose gold. Asus claims that the cold-forged steel build makes it 82 per cent stronger than stainless steel equivalents.

Other highlights from Asus include the ZenBook 3 - an Intel Core i7 powered device that's just 11.9mm thick - and the Transformer 3 and Transformer 3 Pro. The latter two are ultra-slim 2-in-1 PCs with high resolution displays that as effectively double as laptops as Surface-rivalling tablets, all now hitting Europe.

The Asus ZenPad 3S 10 is worth a shout about too, with its 9.7-inch 2048 x 1536 screen and super-slim bezel. The surround measures just 5.3mm.

Drone company DJI used IFA 2016 to unveil a device that many have been waiting for, the DJI Osmo Mobile.


This device is based on the Osmo released in 2015, but removes the camera. Instead, it invites you to add your own phone and then provides a range of stabilisation and control options to ensure you get nice smooth video.

Fitbit announced a successor to the Flex and Charge, with the launch of the Fitbit Flex 2 and the Fitbit Charge 2. They build on the success of the existing wearables, shifting up the design to be more modern and adding smartphone notifications, so do a little more.

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The Flex will now feature four coloured LEDs to give you these alerts and Fitbit is changing its positioning slightly, with a range of accessories so you can wear it as a pendant instead.

Fossil used IFA 2016 to show off the fully working versions of a number of new smartwatches. Announced previously at Baselworld 2016, the new Android Wear watches will span a number of brands, the biggest perhaps being Michael Kors.

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The Michael Kors Access picks up on some of the brand's most popular designs and makes things connected, giving you Kors looks paired with smart functions. There will be plenty of customisation options, as well as compatibility with Android and iOS devices.

Aside from the Kors branded devices, Fossil is launching a number of its own smartwatches. The Fossil Marshal and Wander offer a couple of different styles, but again are based on Android wear. 

The important thing about these devices - coming from a fashion watch brand - is that they feel really good to wear, offering a design that's a lot better executed than many of the previous Android Wear rivals.

Prior to IFA officially starting, Garmin announced two new products: a refresh of its running sportswatch and a 4K action camera to rival GoPro.


The Garmin Forerunner 35 is the latest iteration of its running tracker, which can also be used for cycling and even as a smartwatch, thanks to notifications and music control support.

It features GPS and, for the first time, a heart rate monitor that can provide more accurate data on how you perform during a run. It'll be available this quarter in four colours - black, limelight, frost blue and white - priced at £169.99.

The Garmin Virb Ultra 30 is already starting to roll out globally and offers 4K video shooting at 30fps. It comes with a waterproof case and touchscreen LCD, plus Garmin's own editing software. It retails for £449.99 in the UK.

Garmin also added a new edition of the Fenix 3 sports watch. Called the Chronos, this premium edition model offers titanium or stainless steel bodies, with a metal link or leather strap. The aim is to give you something good looking that's as suited to the office as it is to the mountains. It's expensive though, with a £1099 price on the titanium model.

Announced to coincide with IFA 2016, the HTC One A9s is an updated version of the company's mid-range smartphone. And yes, it still looks a lot like an iPhone - even more so perhaps, now that the camera unit has shifted to the left-hand corner.

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It has a metal rear casing and an octa-core MediaTek Helio P10 processor. There's a 720p screen and 13-megapixel rear camera. A 5-megapixel snapper is mounted on the front.

While the specifications are reasonable, if not "spec"tacular, the One A9s shouldn't break the bank and could be a good option for those on a budget.

Although there were plenty of rumours ahead of the show suggesting the Huawei Mate 9 would make an appearance, it wasn't part of the Chinese company's IFA announcements in the end.

Instead, a couple of mid-range handsets made their debut: the Huawei Nova and Nova Plus.


They are 5- and 5.5-inch handsets respectively, with the smaller of the two sharing similar design aesthetics to the Huawei-made Nexus 6P. Strangely, the Plus model looks more like Huawei's own G8 handset from last year.

Both phones do have the same specs though, with a Qualcomm Snapdragon 625 processor, 3GB of RAM, 32GB of storage and microSD support in each. The Plus offers an uprated camera with 16-megapixels and OIS.

They will hit mainland Europe first, in October, and then roll out to other countries in time.

Huawei also announced an 8.4-inch tablet, the MediaPad M3 - effectively designed to play media and play media well. Its light, good looking and comes with AKG earbuds in the box. It'll be available from 26 September starting at 349 euros.

Lenovo announced a range of Yoga and Miix devices at the show, but the most interesting is the Lenovo Yoga Book.

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This innovative loses the keyboard, instead offering a Halo Keyboard. This will learn your hand positioning and help you correct mistakes when typing, but also supporting the included stylus, meaning you can sketch or draw too. It really is unique.

LG had a rather low profile at IFA 2016, with few announcements - with the most exciting thing being the huge OLED tunnel to enter its stand. Apart from that it used its press conference to essentially confirm that its Signature products - the 77-inch OLED TV, refrigerator, washing machine et al - are all coming to Europe.


It did unveil two new 21:9 ultra-wide monitors for computer use, which is a fast-growing sector, especially for gaming.

The two curved models are the 38-inch UltraWide 38UC99 and 34-inch 144Hz IPS Curved UltraWide 34UC79G respectively. The latter is especially good for games thanks to the superfast refresh rate.

The 38UC99 has a staggering more-than 4K resolution of 3840 x 1600.

Although we didn't expect Lenovo-owned Motorola to unveil any new smartphones during this IFA it surprised us with a new variant of the Moto Z that will wing its way to Europe.

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The Moto Z Play is a 5.5-inch device, with a Full HD display and mighty 3,519mAh battery that is claimed to last up to 50 hours.

It sports a 2.05GHz octa-core Qualcomm Snapdragon 625 processor, 3GB of RAM and 16-megapixel front-facing camera for those who can't get enough of high res selfies. You can expect to pay around £450 when it hits stores soon.

The Motorola team also showcased the Hasselblad True Zoom Moto Mod at IFA, which transforms the Moto Z into a proper camera. It has a lens that starts at 25mm equivalent, which can stretch to 250mm equivalent, but aperture is sacrificed (f/3.5 to f/6.5). It'll cost you £199 when it arrives.

Apart from some kitchen appliances - IFA is a general consumer electronics show after all - Panasonic announced that it is looking to move into the OLED TV market some time in the future. It is showcasing a prototype OLED telly, but is keen to match the reference status of some of its existing sets before unleashing it as a consumer product.

It is stunning, however, so we have high hope for it in 2017.

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In addition, the company has added a new 4K Ultra HD Blu-ray player to its line-up as a more affordable option. The Panasonic UB700 player will still cost around 500 euros, but will feature much of the premium picture processing that is seldom found in rivals.

Philips revealed that it is moving into the OLED TV market, with the 55-inch Philips 901F.


It is, claims the company, the world's first 4K OLED TV with Ambilight, which is no surprise considering the latter is a Philips-only technology. However, it also comes with an integrated 6.1 sound system and quad-core processor to run Android TV speedily and effectively.

The set has HDR picture tech, so ticks all the future-proofing boxes. The Ambilight is three-sided, which means you get ambient LED lighting beamed onto the wall behind the TV to the left, right and above. The colours match the action on screen.

 We have no indication yet as to when the 901F might hit stores, nor price, but it'll definitely be worth a viewing when it does.

Samsung held its traditional IFA media event on the Wednesday night ahead of the show and it entirely focused on new smartwatch, the Samsung Gear S3. Two models were announced, with different styles for different types of user.

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The Samsung Gear S3 Frontier is a more rugged device, which looks like the bolder, chunkier watches worn by adventurers and divers. The Gear S3 Classic is a touch slimmer and more sleek in look. Both are IP68 waterproof and dustproof, have built-in GPS and 360 x 360 pixel circular, always-on Super AMOLED screens. They are compatible with standard 22mm watch bands so you can change the look to suit whenever you fancy.

Sony usually has a stack of stuff to show at IFA and this year is no exception. Not only did it announce a new waterproof smartphone, plus a smaller, cheery device, but it expanded its audio products and threw in a few surprises during its press conference to boot.


The Sony Xperia XZ arrives to sit at the very top of Sony's "X" phone range and it's an impressive beast, with a headline-grabbing 23-megapixel rear camera. It also has a 13-megapixel snapper at the front and comes with USB Type-C connectivity.

It runs on a Qualcomm Snapdragon 820 processor, with 3GB of RAM, and it comes in 32GB or 64GB storage flavours. A 5.2-inch Full HD display, fingerprint sensor and water and dustproofing are also present.

For those after something a little more pocketable, the Sony Xperia X Compact is a 4.6-inch 720p device, but has the same fingerprint sensor and, most importantly, 23-megapixel rear camera as the XZ, but is a step down into the mid-range, with an odd plastic build.

They will both be available from October.

Sony's audio product line is being improved with MDR-1000X active noise cancelling over-ear headphones, which even upscale standard definition audio to higher res through built-in DSEE HX tech. And they are wireless, which is impressive for the category.

You might even fancy matching them with the new Sony NW-WM1Z Walkman. It is a high-end audio player that'll set you back €3,300, but everything, including the wire-braided Kimber Kable, has been designed to playback music at its best.

The company will also unleash its concept Bluetooth earphones, the Xperia Ear, in November. They are more than music playback devices, they will also whisper information in your ears, through complete phone interaction.

And the Sony FDR-X3000R action camera has optical image stabilisation for 4K video and even high-speed recordings, to ensure your slow motion clips will be less jerky and judder-free. It'll cost £500 from November.

TomTom revealed a whole host of products at the start of IFA 2016; sportwatches and satnavs galore.

It is moving into the activity tracker market with the TomTom Touch, which has all the benefits of rival fitness devices but also measures body fat. It'll cost £129 when it is released later in September.


The TomTom Spark 3 and Runner 3 sportswatches were also announced, with new route tracking features that use the compass and built-in GPS to trace your path. Plenty of different models will be available, including those that can play music through Bluetooth headphones, with the basic model Spark 3 starting at £119.99. A Cardio + Music version is now available for pre-order at £199.99.

TomTom's last sportswatch to be announced was the TomTom Adventurer, aimed at those into more extreme running, hiking or even snow sports, such as skiing and snowboarding. It takes into account elevation as well as GPS location. It'll be available in October for £249.99.

For cars and other vehicles, TomTom unveiled a new range of Go satnavs, with Wi-Fi, smartphone notifications and even voice control through Siri, Google and Cortana (depending on your device). There was also a dedicated satnav for scooters, the TomTom Vio. And the TomTom Curfer links with a cars on-board diagnostics (OBD) system to send data to your smartphone, even turning the results into a form of game.

Withings used the Berlin electronics show to off the Activité Steel HR. This latest version of Withing's - now part of Nokia - watch fuses analogue watch style with connected skills. It offers step tracking and heart rate monitoring, as well as offering a top display to give you smartphone notifications and other information.


The result is a watch that's both modern and traditional, a fusion of style and convenience.