The OnePlus 3 smartphone, which is due to be announced via VR feed, will be unveiled on 14 June, according to a OnePlus leak. That places it the day after Apple's WWDC 2016 event has kicked off.

A customer who bought a OnePlus Loop VR headset, which can be used to watch the launch event in virtual reality, spoke to OnePlus. When directly asked when the event will take place, the OnePlus representative said it would be on 14 June.

This date makes a lot of sense as it's not only close to last year's, but with a VR Loop shipping date of 6 June guaranteed in seven days, it should be just right. Any earlier and people wouldn't have the VR headsets, any later and the shipping date would be irrelevant.

The fact that OnePlus has chosen to launch its new smartphone the day after Apple's World Wide Developer Conference could be seen as a shot across the company's bow, so to speak. Although, more likely, it's just chance. After all, who would want to risk getting lost in the noise of Apple's announcements?

The OnePlus 3, according to rumours so far, is expected to come with a 5.5-inch 1080p display, Snapdragon 820 processor, 64GB storage, 16-megapixel camera, NFC and the Android N operating system.

READ: OnePlus 3: What's the story so far?