31 March 2008 17:09 GMT / By Amy-Mae Elliott
Yahoo has launched a new website aimed at women between the ages 25 and 54, apparently a "key demographic underserved by current Yahoo properties".From a business point of the view the site, Shine, has been created in order sell advertising targeted to women who are often the key decision-makers in many households.
Advertisers in consumer-packaged goods, retail and pharmaceuticals are expected to spend out in order to reach Shine's audience.
Amy Iorio, vice president for Yahoo Lifestyles, said research showed it's what women want:
"These women were sort of caretakers for everybody in their lives. They didn't feel like there was a place that was looking at the whole them - as a parent, as a spouse, as a daughter. They were looking for one place that gave them everything."
The site will offer a blog-style format with newest items on top in categories such as parenting, sex and love, healthy living, food, career and money, entertainment, fashion, beauty, home life, and astrology.
Software, Websites, Yahoo, Online
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