Apple has announced a special press launch for today, but you can tune in and watch live even if you aren't part of the media.
The company has confirmed it will livestream its 7 September event. It is expected that Apple will unveil the new iPhone 7 and iPhone 7 Plus, and possibly a handful of other products.
If you're wondering how you can watch the action unfold in real time, we've explained everything you need to know.
Apple 7 September event: When does it start in my time zone?
The main keynote will kick off at 10 am Pacific Summer Time on 7 September 2016, that's 6pm British Summer Time. For other time zones, check the list below:
- New York (Eastern Time) - 1pm
- Berlin/Paris/Barcelona (Central European Time) - 7pm
- Cape Town, South Africa - 7pm
- Dubai, UAE - 9pm
- Mumbai, India - 10:30pm
- Sydney, Australia - 3am on 8 September
Apple 7 September event: What will Apple unveil?
It's widely expected that Apple will unveil the iPhone 7, and larger, dual-camera equipped iPhone 7 Plus. Alongside the phone, the company will likely go over the new iOS 10 operating system, and might even refresh its Beats headphones lineup. It's been a while since new Beats earphones were released.
On the subject of headphones, and with the iPhone 7 rumoured to ditch the traditional 3.5mm jack, we'll probably see a new set of Lightning connector-equipped EarPods and even, possibly, some new wireless earphones.
There's a possibility of new iPads and Macs, but it's equally possible those are introduced later this year, at a separate event.
Check out Pocket-lint's round-up below - where we discuss everything the Cupertino-based giant might unveil.
- Apple iPhone 7 and iPhone 7 Plus: Release date, rumours and everything you need to know
- New Beats headphones promised for iPhone 7 launch
- Apple iPhone 7: Seven things to expect
Apple 7 September event: How can you watch the livestream?
Apple will stream a broadcast (otherwise known as a livestream) of the event, and there are a number of ways you can access that stream.
- iPhone: Visit this link with Safari on iOS 7.0 or later
- iPad: Visit this link with Safari on iOS 7.0 or later
- Apple TV: Go to the Apple Events channel on your Apple TV (2, 3, or 4)
- Mac: Visit this link with Safari 6.0.5 or later on OS X v10.8.5 or later
- PC: Visit this link with Microsoft Edge on Windows 10
You will not be able to embed the livestream anywhere, but if you miss it, Apple normally publishes the video within a few hours after the event, so you'll be able to catch up (possibly even on YouTube).
Apple 7 September event: Want to know more?
Go to Pocket-lint's Apple hub for related news and analysis and full coverage of Apple's new launches.