HTC has released the first teaser for its forthcoming new flagship Android phone, which is now more than ever though to be the HTC One M10.
What looks like a bezelled edge of the new phone - which matches some of the leaks we've seen over the last week - is presented on a stark, black background with just the words "Power of 10". There's also a hashtag for #powerof10, which suggests that will be the official slogan throughout the phone's emergence and, likely, subsequent release.
Little else can really be gleaned from the teaser image. We suspect we'll get a few of these over the coming weeks, until HTC is ready to unveil the device itself.
As for the launch itself, that could be quite a way away still. The common train of thought is still that HTC will hold an event on 11 April, with the device hitting stores in May.
That gives the company plenty of time to tease us further before the official invites drop our way.
One thing's for sure, as Mobile World Congress finishes in Barcelona, HTC is keen to remind us that we haven't seen all of the big brand flagship Android smartphones quite yet. This one might just well be worth the wait.