Samsung usually uses Mobile World Congress to launch its annual flagship, but thanks to the Note 7, the schedule has changed.

The company has already confirmed it will not hold its "Galaxy Unpacked 2017" event in February but rather in March. Samsung reportedly wants to ensure that everything is 100-per cent correct with its next Galaxy flagship, considering the Note 7 suffered from explosive battery issues and had to be recalled and ultimately killed. Here's everything you need to know about Samsung's event.

Samsung announced in a tweet that it will kick off its splashy Unpacked event in New York City on 29 March 2017 at 11am EST (4pm GMT).


Previous release patterns would have seen Samsung launch the Galaxy S8 at MWC 2017, but instead, the company announced the Tab S3 tablet. It did, however, later tweet that its next Galaxy Unpacked launch event would be held on 29 March 2017 in New York City. In the tweet, the company essentially teased that we can expect a smartphone. It even used the hashtag #UnboxYourPhone.

Rumours claim Samsung will break from tradition and release two curved devices this time around, rather than one flat and one edged. So, we are expecting both models to offer a dual-edge display like the S7 Edge does. It's also been reported that the phones will come with their own Bixby AI, too. Check out Pocket-lint's round-up for more details about what else the Galaxy S8 might feature.


Forget about Google Assistant, Samsung's next flagships will sport their own voice assistant. This assistant is thought to be called Bixby, and it will let you do everything from control Samsung home appliances and third-party apps to search for objects in pictures and process payments with your voice. Check out Pocket-lint's round-up for more details about how else Bixby might work.


While at Mobile World Congress in February, Samsung announced that it’ll bundle a pair of AKG earphones with its next flagship smartphone, the Galaxy S8. The company also revealed it will bring AKG-tuned audio to future Galaxy smartphones. Keep in mind Samsung recently acquired Harman International Industries for about $8 billion -- and AKG falls under the company's umbrella.

Samsung will livestream Galaxy Unpacked 2017 at at 11am EST (4pm GMT). We will update this post with the live-stream video when it becomes available.

The Samsung Unpacked 2017 app has been updated in the Google Play Store. With an invitation code, the app will serve up a QR code that will allow you to view Samsung's event in New York City or London. Currently, the app has a countdown timer. The app is free to install.