At 2pm CET (1pm GMT) today LG will be kicking off a busy afternoon and evening of major press conferences on the eve of Mobile World Congress starting in Barcelona. And we'll be seeing its latest flagship phone, the LG G5, unveiled as the star of the show.
You can also expect to see accessories for the new device, including a new smart cover that enables you to see the always-on display even when it is closed - in order to get a glimpse of the time, etc. And there might be a few other surprises to boot.
Certainly, as is traditional from the Korean firm, there have been several details on its new phone released ahead of the launch. It confirmed that the highlight of its MWC press conference would be the G5 early doors, and subsequently revealed that the phone would come with B&O Play audio.
Rumours and leaks have also allegedly shown exactly what the phone looks like and its specifications.
Soon though we'll find out everything for sure. So sit back and watch the action unfurl. It is expected to run for 45 minutes to an hour, and you'll also be able to read about LG's exciting 2016 mobile devices here on Pocket-lint soon.