Every year the rumour circulates that LG is going to go metal for its flagship. The rumour cycle got so excited about the metallic finish on the LG G3 in 2013, that it was a shock to discover that it was actually just plastic.
The LG Zero is, finally, an LG smartphone with a full metal body, but it isn't the flagship phone you might be hoping for.
"At LG, we do not believe in limiting our best technology to just our flagship devices," said Juno Cho, president and CEO of LG Mobile. What he means by that is that this is a mid-range device at best.
Like Samsung, LG has taken the tack of releasing a metal bodied phone into the affordable sector, rather than gunning for the top like HTC.
Originally released in Korea in September, the LG Zero is now making a march globally, heading to other Asian countries, as well as Europe and Latin America. To confuse matters a little, in Germany, Korea, Russia and Singapore, it's actually branded under the name LG Class.
The aim is to give you a premium sheen, thanks to that aluminium body and neatly curved display edges.
However, under the skin, this is a mid-ranger, with a 5-inch 720p display, a quad-core chipset, 1.5GB RAM and 16GB of internal storage. It does, however, offer microSD.
The saving grace, and of interest for those who love a selfie, might be the camera load-out. LG is saying that the LG Zero/Class has the potency of the LG G4, with a 13-megapixel rear camera and 8-megapixel front camera.
There's no word on exactly when it will appear, or how much it will cost. But we can't help wondering if this is LG honing its skills before releasing a full-metal flagship LG G5.
Hold on, isn't that how rumours start…?