Even though it's not quite Friday 27 November, the Black Friday deals have been flowing quick and fast. We haven't, though, seen much better than the one Amazon is offering today, 26 November.
You can buy a 4K Hisense LED television, with 4K Netflix and YouTube smart apps, for just £350. You'll still have to subscribe to Netflix separately, but that's amazing.
It's a 40-inch model from the Chinese manufacturer, with HEVC encoding abilities to play back streamed Ultra HD content, plus HDMI 2.0 ports to ensure it meets the DRM standards needed for UHD Blu-ray when that arrives soon.
In addition, it supports USB 3.0 for external media sources, and a PVR function means you can record shows onto a plugged-in hard drive or memory stick.
It is Freeview HD too.
If you want to step up in screen size, Amazon is even selling - for one day only - the 50-inch model for just £430. That's an incredible bargain if you are looking to get 4K into your life on a budget.
A 55-inch model is currently listed at £650.
We recently saw one of the 50-inchers in action during a visit to the Red Bull Racing factory, with Hisense now being a main sponsor of the Formula One team, and while it won't compete with some of the high-end models, it's not non-brand budget screen either. And it's 4K, what more do you want?