Amazon is one of the biggest proponents of Black Friday each year, both sides of the pond. But it's sparking off the deals season early with a limited offer for Amazon Prime membership in the UK.
The online retailer has knocked £20 off a year's worth of Prime membership, charging just £59 if you sign up before the end of Wednesday 18 November.
Considering that you get access to its thousands of streamed TV shows and movies as part of that fee, plus its own Spotify-style service, Prime Music, and free one-day delivery (same-day in some cases), that's a great deal. With Netflix now charging £7.49 a month for its HD video streaming service - just one part of the Amazon offering - you can see how much of a saving the discounted price is even in comparison to competitors.
Amazon Prime also includes unlimited cloud storage for photographs and access to the beefy array of eBooks available as part of the Kindle Lenders Library (if you own a Kindle or Fire tablet). You can get the deal here, although it's only available to new subscribers, not existing Prime members.
The retailer states that it has dropped the price of its Prime subscription in the build up to Black Friday (27 November) so more customers can make use of the Prime Early Access Amazon offers with its deals during that week.