The worlds of fashion and tech are becoming more and more entwined. Burberry and Apple teamed in 2014 with a catwalk show starring the iPhone 5S and in 2015 we saw the likes of Henry Holland create an NFC accessory ring that you can pay with.
The collaborations that happen during fashion week are just the tip of the iceberg though. There are numerous devices taking a fashion spin, from Harris Tweed speakers, to gold or rose gold smartphones.
It's smartwatches that have seen one of the biggest fashion influences however. The smartwatch and wearable market has boomed over the last couple of years and all sorts of companies are jumping on the bandwagon, from Tag Heuer to Guess, all after a slice of the smartwatch pie.
Not all smartwatches put fashion as a primary consideration, but we are seeing more and more that have at least appreciated that one size doesn't fit all. There are times when a metal strap doesn't work and there are also times when a rubber strap just isn't going to cut it.
For all those out there who are looking to be down with tech without it ruining your style, here are six fashion-friendly smartwatches from Apple Watch to the Moto 360 that offer more than just one option.
The Apple Watch could easily be considered one of the most fashion-conscious smartwatches around. It is well built and it looks great on, but more importantly, it comes in two sizes and there are 50 models to choose from, and that's before you start mixing and matching.
The Hermès collaboration takes the style element of the Apple Watch one step further but you can create a great look with the other models too. You get most of the tech you'd expect from a smartwatch with this device and with so many strap options and body colours available, there is bound to be one to suit various outfits.
Read the full review: Apple Watch Series 2 review
Tag Heuer Connected
Tag Heuer teased its first smartwatch at Baselworld in March 2015, with the official announcement then taking place in November, unveiling the £1100 Android Wear device.
The Tag Heuer Connected is one of the most expensive smartwatches out there and it only comes in one size - 46mm - but it is a beauty. It's a sporty style of Tag's Carrera family of watches and it is more unique than many of its competitors, with Tag's 150-year experience shining through. If you have the cash, it's worth the splash.
Read the full review: Tag Heuer Connected review
The Guess Connect smartwatch was announced at CES at the beginning of the year and it snow available through the Watchshop. The company has been making watches for over 30 years but the fact that it is probably better known for handbags and shoes is perhaps why the Guess Connect could be seen as more stylish than other smartwatches.
There are two size options - 41mm and 45mm - but there are also five styles available including a rose gold model with a crocodile skin strap. The Guess Connect gets its brains from Martian Watches and the best thing about this device is that it looks like a normal watch despite being a lot smarter than one.
Read the full review: Guess Connect review
The Huawei Watch was first introduced during Mobile World Congress in March, marketing itself as an Android Wear device that would appeal to the fashion market thanks to its Swiss-inspired design.
There is plenty of tech on board this device, but while there is only a 42mm size option, Huawei does offer three body finishes and several strap options in both metal link and leather. Android Wear is now compatible with iOS so the Huawei Watch will work with an iPhone or Android device.
Read the full review: Huawei Watch review
Asus ZenWatch 2
Buy the Asus ZenWatch 2 for $199 from Amazon US
The Asus ZenWatch 2 was originally announced in June, offering two sizes of 49mm and 45mm, which is quite a bit larger than Apple's 42mm and 38mm.
There are 18 models to choose from though, with three watch body options comprising gunmetal, silver or rose gold and a number of straps, meaning this smartwatch also offers enough variety to fit different occasions.
Read the full review: Asus ZenWatch 2 review
Motorola Moto 360
Motorola announced the new Moto 360 smartwatch at IFA in September 2015 and like Apple and Guess, it comes in two sizes, although slightly larger at 46mm and 42mm. There are also three watch strap sizes with this smartwatch though - 16mm, 20mm and 22mm - allowing you to customise what suits you best even further.
The Moto 360 also comes in an abundance of bands and finishes, and Motorola takes things up a notch compared to the others on this list by offering Moto Maker. This service allows you to enhance finishes or bands so if you are after a smartwatch that you can really make your own - this is a good option.
Read the full review: Motorola Moto 360 review