The worlds of fashion and tech are becoming more and more entwined. Burberry and Apple teamed in 2014 with a catwalk show starring the iPhone 5S and in 2015 we saw the likes of Henry Holland create an NFC accessory ring that you can pay with.
The collaborations that happen during fashion week are just the tip of the iceberg though. There are numerous devices taking a fashion spin, from Harris Tweed speakers, to gold or rose gold smartphones.
It's smartwatches that have seen one of the biggest fashion influences however. The smartwatch and wearable market has boomed over the last couple of years and all sorts of companies are jumping on the bandwagon, from Tag Heuer to Guess, all after a slice of the smartwatch pie.
Not all smartwatches put fashion as a primary consideration, but we are seeing more and more that have at least appreciated that one size doesn't fit all. There are times when a metal strap doesn't work and there are also times when a rubber strap just isn't going to cut it.
For all those out there who are looking to be down with tech without it ruining your style, here are six fashion-friendly smartwatches from Apple Watch to the Moto 360 that offer more than just one option.
Check out the gallery to see how all five look when on our wrists.