Americans will soon be watching the BBC over the internet and on demand.

One week after the BBC said it will launch its own music streaming service, which would offer extras on top of the already-established offerings, the pubcaster has revealed it is launching an online video service in the US.

"We're launching a new OTT (over-the-top) video service in America offering BBC fans programmes they wouldn't otherwise get, showcasing British actors, our programme-makers and celebrating our culture," announced Tony Hall, BBC's Director General, according to Reuters, which quoted him speaking at the RTS Convention in Cambridge.

The BBC will launch its video service by next year. Although Americans already have access to popular BBC content through BBC America's digital network, which is a joint venture with AMC Networks, the new offering will be delivered over the internet and without any involvement from a US network operator.

The BBC hasn't confirmed the name of the service or which shows it will offer, though Hall expects it to boost the BBC's income while also demonstrating the broadcaster can innovate in a multi-platform age. The BBC currently offers iPlayer to Britons, which is a successful on-demand service, but now it's thinking about viewership worldwide.

Earlier this month, Hall unveiled his 10-year plan for the BBC, revealing funding cuts will lead to the loss or reduction of some services. He confirmed the BBC will cut 20 per cent of costs over the next five years through savings.

The BBC has been facing a lot criticism as of late, especially with a Conservative government conducting a review that is closely examining the pubcaster's funding and purpose.