Burberry and Apple just proved once again that they have a solid relationship.
The fashion house has launched a dedicated channel on Apple Music. It lives under the Curators section and is meant to showcase Burberry’s collaborations with emerging British artists. It'll feature performances, songs, films, and playlists. The artists will be all British, from the past and present.
Burberry's channel will launch, for instance, with a series of exclusive videos from Lilla Vargen, Georgie, Rhodes, and Alison Moyet - the latter of which will include a performance filmed at the Burberry Womenswear show on 21 September in London. Keep in mind Burberry is the first clothing company to debut an Apple Music channel.
The channel will obviously complement the Burberry Acoustic campaign, which is all about supporting new British music talent. Burberry has an entire music team that works on Burberry Acoustic in order to pair artists with record labels. The Burberry Acoustic platform was founded in 2010 and offers content via Burberry.com and YouTube.
Burberry and Apple first teamed up in 2013 to show off the the iPhone 5S during fashion week. Also, Angela Ahrendts, Apple's current head of retail, is the former CEO of Burberry. She joined Apple in 2014.